What is business analysis? Why it is important for your career
Have you ever wondered how companies make smart decisions, launch successful products or solve complicated problems? Behind the scenes, there is usually a Business Analyst. The role of a Business Analyst is becoming more and more important in today’s fast-changing world. In fact, business analysis is one of the fastest-growing professions, with a 14% increase in job demand expected between 2017 and 2027 in the UK (UK government’s National Skills Academy for IT).
So, what is business analysis? And why should you consider studying it? If you’re thinking about your future and want a career that is rewarding, flexible and full of opportunities, this blog is for you.
At the University of Strathclyde, you can study business analysis through a range of degree programmes that combine academic knowledge with real-world application. The University of Strathclyde International Study Centre’s pathway programmes are designed to prepare international students like you for university-level teaching. Successfully completing one of the pathway programmes, achieving the required grades, allows you to progress to your chosen degree at the University of Strathclyde.
You can choose from several study routes where business analysis plays a central role:
Undergraduate Foundation Programme:
This programme is ideal for students who require additional academic and English language support during their first year of undergraduate studies. Completing this programme and achieving the required grades allows you to progress to the second year of your undergraduate degree at the University of Strathclyde.
- Business Analysis & Technology BA (Hons)
- Business Analysis and Technology and Finance BA (Hons)
- Business Law & Business Analysis & Technology BA (Hons)
- Economics & Business Analysis & Technology BA (Hons)
Discover the full list of undergraduate progression degrees available when you study the Undergraduate Foundation Programme.
International Year Two (IY2):
The International Year Two is equivalent to the second year of a Scottish undergraduate degree and offers a pathway into the third year of a four-year undergraduate programme at the University of Strathclyde.
- Economics & Business Analysis & Technology BA (Hons)
- Marketing and Business Analysis and Technology BA (Hons)
Discover the full list of undergraduate progression degrees available when you study the International Year Two.
Pre-Masters programmes:
The Pre-Masters programmes are for students who already have an undergraduate degree and would benefit from extra support before starting their postgraduate studies. Completing the 2 term Pre-Masters Programme and achieving the required grades allows you to start your chosen postgraduate programme at the University of Strathclyde.
There is also the option of the Accelerated Pre-Masters Programme which offers English language, academic and subject-specific knowledge development to prepare you for a Masters degree at the University of Strathclyde in just 12 weeks. This programme is perfect for those who have a higher IELTS score than our 2 term Pre-Masters Programme.
- Business Analysis & Consulting MSc
Discover the full list of postgraduate progression degrees available when you study the Pre-Masters Programme.
These pathways are tailored to equip you with in-demand skills in data analysis, decision-making, and business strategy – preparing you for a wide range of business analysis careers.
What is business analysis?
Business analysis is all about understanding how a business works and finding ways to make it better. Business analysts use data, research and communication skills to identify problems, suggest solutions and help companies make smart decisions. They act as a bridge between different parts of a business – for example, between technical teams and managers – to make sure everyone works together to meet the company’s goals.
Some tools and techniques used in business analysis include:
- SWOT analysis (strengths, weaknesses, opportunities, threats)
- Process modelling
- Requirements gathering
- Data analysis and visualisation
- Stakeholder interviews and workshops
In simple terms, business analysts help organisations work smarter, not harder.
Why study a degree in Business Analysis?
Growing demand
More businesses are realising how useful Business Analysts are. From finance and technology to healthcare and retail, nearly every industry needs professionals who can analyse data, improve processes and make better decisions. As more companies start using new technology, they will need more skilled analysts to help them.
Career opportunities
Studying a degree in Business Analysis opens the door to many careers. You could work in areas such as:
- Finance
- Marketing
- Project management
- Government and public services
- Technology and software development
Many students ask: is business analyst a good career? The answer is yes – it offers strong job security, variety and chances for growth.
Skill development
While studying a degree in Business Analysis, you’ll learn skills that are useful in many jobs. These include:
- Communication
- Critical thinking
- Data interpretation
- Project planning
- Problem-solving
These skills can help you succeed in any career, not just in business analysis.
Careers in business analysis
There are many different business analysis careers to explore, depending on your interests. Some of the most popular roles include:
- Business Analyst: Work with stakeholders to understand needs and create solutions.
- Data Analyst: Use data to uncover patterns and trends that help with decision-making.
- Business Systems Analyst: Focus on how technology can support business operations.
- Product Manager: Plan and manage the development of products and services.
- Business Intelligence Analyst: Turn raw data into useful insights.
- Project Manager: Lead teams to complete projects on time and on budget.
- Process Analyst: Find better ways for businesses to operate.
- Change Management Analyst: Help businesses through times of change and improvement.
These roles can be found in a wide range of industries, giving you flexibility in your future career.
Benefits of pursuing a career in business analysis
Job stability
With businesses always looking to improve and compete, the demand for business analysts is high. This means better job security and more opportunities to grow.
Competitive salary
A career in business analysis can be financially rewarding. Business Analysts in the UK typically earn between £23,000 and £55,000 per year, depending on their level of experience. Entry-level analysts often start around £23,000, while experienced professionals working in senior or specialist roles can earn up to £55,000 or more. Salaries may also vary based on industry, location, and the size of the organisation, with higher earnings often found in sectors like finance, consulting and technology (UK Gov National Careers Service 2025).
Career advancement
As you gain experience, you can move into senior roles like Senior Business Analyst, Consultant, or even Business Manager. Some professionals go on to lead teams or become specialists in areas like finance or data analysis.
Diverse work environment
One of the best things about business analysis is that no two days are the same. You might work in banking today and healthcare tomorrow. This variety keeps your job interesting and helps you build a wide range of experiences.
Skill versatility
Business analysis helps you build important, transferable skills. These include:
- Analytical thinking
- Communication
- Organisation
- Leadership
- Teamwork
These skills can be used in many industries and job roles, making you more employable in the long term.
Study Business Analysis at the University of Strathclyde
Why University of Strathclyde?
Located in the lively city of Glasgow, the University of Strathclyde is a popular choice for international students. It ranks in the UK’s top 10 for Business, Management and Marketing (The Times and The Sunday Times Good University Guide 2025) and is home to Strathclyde Business School, one of the few schools worldwide to hold triple accreditation. This means the School has been approved by the three most respected global business education organisations: AACSB, AMBA, and EQUIS. Each of these accreditation bodies assesses the quality of the School’s teaching, research, student experience and links with industry (MBA Today News 2024).
A unique feature of studying here is the Management Development Programme (MDP), a three-year core module designed to build your business knowledge and professional skills. It focuses on presentation, communication, teamwork and commercial awareness, helping you graduate ready for the workplace.
Estelle from Singapore, who studied Undergraduate Foundation Programme Business and Social Sciences and progressed to BA (Hons) Business Enterprise and Business Law, shared: “All business students have to take a compulsory module in addition to all our classes which is called the ‘Management Development Programme’. It’s very useful as it gives us an edge in comparison to other business students. It focuses on presentation skills and transferable skills, so that’s really good.” [Photo ID 68752]
The MDP combines workshops, real projects and industry engagement, giving you practical experience alongside academic learning. At the University of Strathclyde, you’ll gain the skills and confidence to succeed in your business analysis studies and beyond.
How to apply
You can apply online to study Undergraduate Foundation Programme, International Year Two (IY2), Pre-Masters Programme, Accelerated Pre-Masters Programme at the University of Strathclyde International Study Centre.
You can check entry requirements, fees, and visa information directly on the International Study Centre website.
FAQs
Why do you need business analysis?
Business analysis helps organisations solve problems, improve systems and make better decisions. It ensures that the company’s efforts are focused on the right goals.
What are the benefits of business analysis?
The benefits of business analysis include improved decision-making, efficient operations, fewer project risks and better alignment between business goals and technology.
What is the main role of business analysis?
The main role of business analysis is to act as a bridge between different parts of an organisation, ensuring that projects meet the needs of both the business and its customers.